However, there will be limits to the ad unit. but in the rest of the markets where Twitter is active. On Twitter, the new unit will now become more widely available not only in the U.S. In the beta phase, as detailed in a blog post Twitter is putting up today, the ads have not seen quite such huge numbers as perhaps Facebook gets, although it’s just a beta start: The mobile game Dots, for example, used the unit to promote a new version called TwoDots, which saw over 1 million app installs from the trial, the company says. “This announcement is for Twitter only but in future we are interested in driving deeper integration between Twitter and MoPub, and to extend mobile app promotion further,” Kelton Lynn, a product manager overseeing revenue at Twitter, tells me. On Facebook, these kinds of ads have been known to drive tens of millions of downloads.īut for Twitter, the interesting thing here too is that the intention will be to take this add unit elsewhere, too. Twitter is not the only one: as app publishers continue to look for new ways to acquire users and get their apps seen in outsized app stores, Google has also recently turned on app install ads in search and on YouTube. Mobile app install ads have been running in beta on Twitter since April this year, and the company has been talking about them for much longer.

Along with that, Twitter’s unveiling new cost-per-app-click pricing for the unit and a dashboard to track usage.ĬPAC pricing basically means a publisher will only be charged when a user actually goes to the App Store or Google Play from the ad, or when the user opens the app directly from Twitter.

Twitter is kicking off the global rollout of mobile app promotion ads - units that either take users to app downloads, or to the apps themselves if they’re already installed, via a deep link. Social networking platform Twitter says its MoPub ad network now reaches more than 1 billion iOS and Android users every month, and so today it is making its latest move to build out that mobile advertising business with more products.

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